The Spanish Association of Robotics and Automation (AER) incorporates Alex Salvador as Managing Director, whose appointment was approved on October 22 by the AER Board of Directors. Alex Salvador replaces Marc Ollé, who leaves office after 7 years in the entity to undertake new professional challenges.

Alex Salvador is Bachelor in Economics and MBA from the University of Barcelona, and has developed his entire professional career in the industrial business environment, occupying management positions in both multinational and SMEs, in the areas of commercial-marketing and general direction. He has teaching experience and in recent times he has specialized in talent management and organizational transformation.

As the new Managing Director of the AER, he assumes the challenge of consolidating the organizational structure of the Association in addition to generating projects that allow the Spanish Robotics & Automation sector to be at the forefront of innovation and Industry 4.0.

It must be highlighted that AER – represented by Luis Basañez, current General Secretary of AER – was one of the founding partners of IFR in 1987 at the meeting held in connection with the 17th International Symposium on Industrial Robotics ISIR. Since then, AER & Barcelona have hosted two ISIR Symposiums, both in 1992 (23rd) and in 2009 (40th), thus demonstrating its total commitment with IFR.